The Impact of Social Media on the Dimensions of Services Marketing(Case Study in DHL company – Yemen)
##plugins.themes.bootstrap3.article.sidebar##
##plugins.themes.bootstrap3.article.main##
Abstract
This study aimed to identify the impact of the dimensions of social media (interaction, content, awareness, information sharing) in marketing services at DHL in Yemen. To achieve this goal, the researcher followed the descriptive analytical approach. The study community was represented by the employees of DHL-Yemen the electronic questionnaire was used as a tool for collecting information on a random sample of (167) individuals, and the data was analyzed statistically. The results showed, which is the existence of a positive and high impact of the dimensions of communication media in marketing services, as well as the existence of an impact of the dimensions of communication media in marketing services, The results also showed that there were no statistically significant differences due to the variables Demographics, Except for (job level). The study the need to enhance the dimensions of social media in marketing services, given its positive impact, reasonable cost.
##plugins.themes.bootstrap3.article.details##
This work is licensed under a Creative Commons Attribution 4.0 International License.
JSS publishes Open Access articles under the Creative Commons Attribution (CC BY) license. If author(s) submit their article for consideration by JSS, they agree to have the CC BY license applied to their work, which means that it may be reused in any form provided that the author (s) and the journal are properly cited. Under this license, author(s) also preserve the right of reusing the content of their article provided that they cite the JSS.
