The Role of Innovative Leadership in Enhancing Market Share within Shopping Malls in The Southern Governorates of Palestine
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Abstract
This study aimed to know the role of Innovative leadership with its dimensions (innovative planning, sensitivity to problems and decision-making, flexibility, originality) on enhancing the market share of shopping malls in the Southern Governorates in Palestine. To achieve the objectives of this study, the descriptive and analytical approach has been used. The study population consisted of all general managers working in both the upper and middle management levels within shopping malls in the Southern Governorates, totalling (130) employees. (120) questionnaires were retrieved, of which all have been valid for analysis.
The results of the study showed that the degree of availability of innovative leadership in malls in the southern governorates was high with a relative weight of 80.67%. The results also showed that the reality of the market share in malls in the southern governorates was high with a relative weight of (85.05%). The results also showed that there is a strong positive and statistically significant relationship between innovative leadership in terms of its dimensions (innovative planning, sensitivity to problems and decision-making, flexibility, originality) and the enhancing the market share in shopping malls in the southern governorates. The results further indicated that the originality dimension had a significant impact on enhancing market share in commercial malls, while the other dimensions did not show a significant impact on market share enhancement.
The study recommended the necessity for commercial malls to implement innovative leadership in all their administrative structures, and work to enhance the concept of innovative planning, sensitivity to problems and decision-making in order to be able to continue to achieve sustainable competitive advantages, and work to communicate more with customers by activating social media and paying attention to electronic marketing on These pages, which leads to identifying their desires continuously and then fulfilling them, and activating the role of experts and specialists in spreading awareness among the higher managements in the malls about the concept of innovation and innovative leadership in all its dimensions.
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Innovative Leadership, Market Share, Shopping Malls
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