The relationship between Social Responsibility and Corporate Image

Abstract

The purpose of this study is to investigate the relationship between the social responsibility and image of the University of Science and Technology - Yemen from the students' perspective. In addition, the study aims to examine and analyze the commitment of the social responsibility towards community, environment, students, and staff at University of Science and Technology in Yemen. The researcher used the descriptive analytical method. The research instrument had been applied (questionnaire) to have answers to the research questions and to test its hypotheses. The research questionnaire had been applied on a random sample of the university's students. The questionnaire has been consisted of three sections: the first section was dedicated for general data such as (personal variables) and the second section dedicated for dimensions of the social responsibility (community, environment, students, staff) and the final section was on the mental image of the university.

The findings of the statistical analysis showed that there is a robust correlation between the dimensions of social responsibility towards the (community, environment, students, staff) and the corporate image of University of Science and Technology. This means that the entire commitment to the dimensions of the social responsibility will enhance the corporate image of the university.

Keywords: Social responsibility, corporate image, educational service organizations.