The relationship between competitive advantage and customer satisfaction in Islamic Banks in Yemen
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Abstract
This study aimed to identify the relationship between the competitive advantage and customer satisfaction in Islamic banks in Yemen. The researcher used the descriptive analytical method to answer the research questions and examine the hypotheses. A questionnaire has been applied as a search tool to collect quantitative data from a random sample of customers of Islamic banks in Yemen. The questionnaire was consisted of two Sections on addition to the demographics. It covers the dimensions of competitive advantage (quality – innovation - efficiency – customer responsiveness) and customers satisfaction.
The results of the statistical analysis show a significant positive relationship between all dimensions of competitive advantage and customer satisfaction in these banks. The overall correlation was (.74) at a level of significance of.0.05 which reflect that the existence of the competitive advantage elevate the customer satisfaction.
Key words:
Competitive advantage, customer satisfaction, Islamic banks.
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