The impact of e-marketing on the company’s mental image: A case study of Bazari Company, main branch, Aden

Abstract

This study examined the impact of electronic marketing on the company's mental image, it aims to highlight the role of electronic marketing in enhancing the mental image and the extent of its importance for companies, through an applied study on Bazari company- main branch Aden, The study population was formed by distributing a random sample to a group of company employees, 35 questionnaires were distributed and 30 questionnaires were returned valid for analysis, The descriptive analytical approach was used in order to present, analyze and draw conclusions from the data, it uses A case study approach was also used in order to diagnose the studied phenomenon, using the questionnaire as a tool for collecting and analyzing data, The study reached several results, the most important of which is that Bazari Company faces difficulty in choosing the products that are displayed, Through its website electronic price, product, distribution, and promotion affect the mental image of company, the study therefore recommends that Bazari Company continues in electronic marketing in order to shape the sales of its products and the necessity of continuing advertising through electronic platforms, whether for the product or the company and providing A level of electronic security when paying for purchases value.