The impact of strategic vigilance on achieving competitive advantage at the University of Science and Technology
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Abstract
The study aims to determine the impact of strategic vigilance in achieving competitive advantage. The study relied on the descriptive analytical approach, and used the questionnaire as a tool for collecting data was applied to a sample, chosen in a random stratified manner, consisting of (115) academic and administrative leaders, and its data was analyzed with the statistical analysis program (SPSS22). The study reached the following results:
There is a statistically significant effect of the dimensions of strategic vigilance (technological, environmental, and marketing) on competitive advantage, and there is no statistically significant effect of social vigilance on achieving competitive advantage at the University. The University has high strategic vigilance, as the social vigilance dimension ranked first, and the technological vigilance dimension ranked last. The University achieves a high competitive advantage, as the speed of response dimension ranked first, and the innovation and innovation dimension ranked fifth. There is a statistically significant effect on the relationship between strategic alertness in all its dimensions and competitive advantage. The study strongly recommends to extend and adopt a complete system for strategic vigilance in a systematic manner to consolidate and establish the dimensions and principles of advantage competitive at university.
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vigilance, strategy, advantage, competitiveness
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