Big Data Analytics (BDA) And Its Impact on The Performance of Commercial Banks in Aden: Challenges and Opportunities

الملخص

The banking sector is one of the largest generators of big data, leading to significant challenges in managing this data and leveraging the strategic opportunities it presents. This study aims to identify the challenges and opportunities facing the adoption of big data analytics in commercial banks in Aden. The study employed quantitative research and descriptive analysis, surveying managers and technology experts in Aden. It identified the main challenges to adopting big data in the banking sector and offered several recommendations on utilizing big data analytics as a key opportunity within the Yemeni banking sector.