The Role of Yemeni Media In Influencing Public Opinion To Enhance National Awareness
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Abstract
This study examines the role of Yemeni media in influencing public opinion to enhance national awareness. It aimed to measure the level of public reliance on and trust in official media in shaping opinions on issues of national awareness, analyze the impact of media content on public opinion, highlight the challenges that limit its effectiveness, and provide practical recommendations to strengthen its role in guiding public opinion toward reinforcing national awareness. To achieve these objectives, the study adopted the descriptive method and relied on a systematic review of related concepts, using a questionnaire as the main data collection tool, along with demographic analysis. The study sample consisted of 225 participants from diverse social groups, with significant representation of educated youth and various professional categories. The research assessed levels of trust, reliance, and cognitive, emotional, and behavioral influence of official media in shaping national awareness among the public. The findings revealed that digital media, particularly social media platforms, represent the most influential tool in shaping Yemeni public awareness and enhancing national belonging, while the influence of traditional media has declined. The study recommended developing official media content to align with digital platforms and strengthen its role in fostering enlightened national awareness.
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Yemeni media, public opinion, national awareness, Yemen
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