A Future Vision for Maximizing the Marketing of Educational Research Outputs in Light of the Blue Ocean Strategy” BOS”
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Abstract
Many countries, including Egypt, have increasingly emphasized the role of educational research as a key driver of progress and development. These countries have adopted policies that enhance universities’ capacity to utilize their research output in serving society and strengthening collaborative ties between universities and social institutions. To maximize the benefits, modern marketing policies have been adopted, focusing on aligning research outcomes with societal needs and employing advanced marketing techniques. Marketing educational research outputs has become a core objective within university strategies to ensure the quality of outcomes and their effective dissemination to beneficiaries. To achieve these goals, universities implement comprehensive marketing strategies encompassing production, pricing, promotion, and distribution. This contributes to fostering innovation, competitiveness, and educational sustainability within an environment that supports creativity.
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Marketing, Educational Research, Blue Strategy Ocean, Marketing of Educational Research
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