The Impact of Logistics Operations on Improving Supply Chain Management Performance: A Case Study of Almarai Company in Saudi Arabia
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Abstract
This study aims to analyze and evaluate the impact of logistics operations on supply chain functions in Almarai Company, Saudi Arabia. The research focuses on three core logistics operations: transportation, storage, and delivery, and their influence on the performance and efficiency of supply chain functions. A descriptive analytical approach was adopted, utilizing statistical analysis methods such as simple and multiple linear regression. Data were collected through surveys and field interviews with company staff and managers. The findings reveal a statistically significant positive effect of logistics operations on supply chain functions. Among these, storage operations demonstrated the highest impact, highlighting the need to prioritize the development of storage strategies to enhance supply chain efficiency. Recommendations include improving transportation efficiency through modern tracking technologies, enhancing storage management using advanced inventory systems, and optimizing delivery processes for better reliability and customer satisfaction. Future research is suggested to explore additional factors influencing supply chain performance to deepen understanding of the role of logistics operations in achieving supply chain efficiency.
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Logistics operations, supply chain functions
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