أثر الإدارة المعرفية كوسيط بين التوجه التنافسي والأداء الإداري (دراسة تطبيقية على شركات الاتصالات في السودان)

Abstract

The impact of knowledge management as moderator between competitive orientation and management performance in Sudanese telecommunication companies. The problem of the study was represented in answering the main question, what is the impact of knowledge management as moderator between competitive orientation and management performance of the Sudanese telecommunication companies. The study aimed to measure impact of competitive orientation on the administrative performance of the telecommunication companies. The study depended on the analytical descriptive method as an optimal method. Results of the study manifested there is a statistically significant relationship between competitive orientation and administrative performance and knowledge management and administrative performance. The study recommended the following: great importance must be given to telecommunication companies as a source of competitive advantage compared to other companies, keeping pace with successive development in knowledge management and technology and linking the company’s employees with modern and enabling them to harness it in enhancing the efficiency of the company’s performance.