Enabling Green HRM Through Digital HR Transformation: Practical Insights and Future Strategies from UST University

Abstract

This study explores how digital transformation can enhance Green Human Resource Management (GHRM) at the University of Science and Technology (UST) in Yemen. Using a mixed-methods approach, the study assesses institutional readiness, employee awareness, and the challenges and opportunities associated with implementing GHRM. Interview results demonstrate this qualitative approach, along with an IT-based intervention that introduces a conceptual framework consisting of five key modules and implements one of these modules, a prototype Environmental Performance Module. Interview results revealed a 73% low employee awareness of the concept of Green Human Resource Management, along with other barriers such as limited funding and unclear policies. However, the study identifies key enabling factors, such as the adoption of digital HR processes, ongoing capacity-building efforts, and increased student engagement in sustainability initiatives. The study proposes a conceptual framework and strategic roadmap for integrating GHRM into the digital HR systems at UST. The study also highlights the promising future role of AI-based tools—such as smart recruitment systems, predictive analytics for workforce sustainability, and smart resource monitoring platforms—in supporting the integration of environmentally responsible human resource management. These findings underscore the potential of IT-based solutions to bridge the gap between policy and practice.