تقييم تأثير ذكاء الأعمال والبنية التحتية التكنولوجية المرنة في الميزة التنافسية في ضوء وجود المرونة التنظيمية (دراسة حالة: مستشفى آزال في العاصمة اليمنية صنعاء)

Abstract

      Managers need a strategy to become unique in order to develop their organizations' products and services in the competitive arena. Business intelligence is a tool that helps senior managers make quick and timely decisions amidst a vast amount of information and data. Information technology also plays a vital role in the survival of organizations in an era of rapid environmental change and development. This research aims to examine the competitive advantage of using business intelligence, flexible IT infrastructure, and organizational agility. The research is descriptive and inferential in its methodology. The study examined employees in the IT department at Azal Hospital in Sana'a, Yemen. To verify the reliability of the data collection tool, two criteria were used: Cronbach's alpha and composite reliability, which reached values ​​of 0.81 and 0.91, respectively. The validity of the test was confirmed using two methods: construct validity using PLS and t-statistics, and convergent validity using the AVE method. The hypotheses were analyzed using structural equation modeling. The results showed that the use of business intelligence improves organizational resilience, and that the flexibility of the IT infrastructure improves organizational resilience, improves customer satisfaction, and enhances competitive advantage. Improving the predictor variable also improves the position of the criterion variable within the organization. Hypotheses one through six were confirmed, but part of the main hypothesis, which indicates the impact of business intelligence use on competitive advantage, was not confirmed.