The Requirements of Total Quality Management as a tool for achieving competitive advantage in Jordanian Universities (analytical study

الملخص

The Requirements of Total Quality Managementas a toolforachieving competitive advantage inJordanian Universities
(analytical study 

Abstract

     The purpose of this study is to urge universities generally to study and examine the Total Quality Management and accessories to achieve competitive advantages, and their impact on the adoption of the University of total quality management behavior and description of the methodology of total quality management and competitive advantages in the Jordanian universities to provide a clear path in the face of continuing challenges. We have identified the problem of the study on that there is a distinct lack of relationship between the requirements of total quality management and competitive advantages in Jordanian universities, has made the importance of the study of increased competition between universities and the consequent need to provide the best service and lowest prices so that universities can prove itself in the This competitive market ruled by the application of total quality services to its students. Depending on the variables and the model of research has been building a questionnaire the court and distributed to the research sample and the number is (120) per capita as the formulation of hypotheses key to the study, and study has several findings and recommendations including: the Universities sample study, the investment benefits of proper application of the requirements of total quality management as a tool to achieve competitive advantages through the achievement of education services with adequate quality. Emphasis on the participation of all employees in achieving the required quality of actual participation by giving them the ongoing discussions about quality and field application of their ideas and opinions of scientific and creative process. And the emphasis on continuous improvement and development of all business at the university and in particular for the achievement of excellent service.
Key words: total quality management, competitive advantages, Jordanian universities, trends in faculty members.

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(analytical study